ETHOS is a boutique SEO agency run by a single senior specialist. We take on a limited number of clients and work only on what drives results, so you get the growth you deserve.
Work With UsWe only take on clients in a position to benefit from our SEO services, regardless of budget.
Work directly with a senior specialist from start to finish for quality work that drives results.
We cap our client roster so clients get the absolute best and never compete for attention.
ETHOS was founded on the idea that an agency should only win when its clients do. No busy work. No inflated scopes. Just a small roster of brands and a relentless focus on results.
That conviction shapes every decision we make: who we work with, how we structure our work, and what we're willing to put our name to.
Below is a snapshot of what your first 90 days with us could look like. Tasks may vary based on your website, business goals and campaign size.
Discovery Call
Technical SEO Audit
Primary Keyword Research
Priority Site Structure
Tracking & Analytics Check & Setup
SEO Strategy & Roadmap
Custom SEO Report Setup
Priority Technical SEO Fixes
Priority Page Wireframes
Collection Page Content Briefing & Writing
Internal Linking Optimisation
Metadata Optimisation
Menu Navigation Optimisation
Schema Markup Optimisation
Google Merchant Centre Optimisation
Content Audit
Blog Content Strategy
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Everything you need to know about SEO.
SEO, or search engine optimisation, is the process of improving your website for better rankings on organic search results. Ultimately, SEO aims to drive more organic traffic, conversions and revenue for your business.
Ongoing SEO is most effective when your customers actively use search engines to look for what you offer and your business is established enough to invest in a long-term marketing strategy.
ETHOS SEO is built differently from a typical agency. We’re a boutique ecommerce SEO agency focused on growing your profits, not just your revenue.
Every campaign is managed end-to-end by a senior SEO specialist—from strategy to execution—without account managers, handoffs, or unnecessary layers. We work on a limited number of clients to deliver the highest quality of work.
We partner exclusively with brands we’re confident we can grow, using our SEO ROI calculator to make every engagement a true win-win.
Our retainers start from $3K + GST per month.
If you’re dissatisfied with our service, we’ll happily provide a full refund within 30 days of starting an ongoing campaign with us. We don’t offer ranking guarantees (no agency should), as this goes against Google’s guidelines and the nature of search.
Ultimately, this depends on the current state of your site, the ranking difficulty for SERPs (search engine result pages) in your industry and the scale of your SEO campaign with us. On average, it takes about 6-12 months to see results. We offer tailored estimates and goals for each client that works with us.
Absolutely! While LLMs such as ChatGPT have seen a rapidly growing user base, Google is still by far the dominant platform in driving both traffic and revenue for businesses.
The right approach isn’t SEO or AI optimisation — it’s SEO plus AI readiness. Protect and grow the traffic and revenue engine that’s working now, while preparing to capture future demand.
If your SEO foundations are weak or underperforming, we recommend doubling down here first to achieve more meaningful growth and avoid inefficient spend. Much of what helps you perform in AI-driven search sits at the heart of good SEO.
No, we specialise strictly in SEO, but can assist with a referral to one of our partners.